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Small But Mighty: The Rise Of Smaller CPG Brands

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During the pandemic, a major shift in spending habits happened amongst consumers - in more ways than one. More consumers were willing to try newer, smaller consumer-packaged-goods (CPG) brands over the giant and more familiar CPG companies. Why? Group Account Director, Jon Barnett, explores consumer beliefs that have fueled the rise of smaller CPG brands.

Read the full article on MediaPost.