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Kroenke Sports and Entertainment Retains Cactus for Media Buying Duties!

Kroenke Sports BLOG_v1.3-09

Cactus is thrilled to be working with Kroenke Sports & Entertainment (KSE), owner of the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Rapids (MLS), and Colorado Mammoth (NLL). 

2020 and 2021 were challenging years in the world of live sports, with seasons condensed and ticket sales limited by the Covid 19 pandemic. But at the same time, Kroenke’s team delivered incredible performances - with the Colorado Avalanche leading the NHL in wins in the regular season; the Denver Nuggets going to the Western Conference semifinals and Nikola Jokic winning the NBA MVP; and the Colorado Rapids reaching the MLS Conference semifinals. 

As we shift into the new year, stadium capacity has returned to normal, and KSE has chosen Cactus as their agency partner to take their media approach and efficiency to the next level. 

We will be providing media buying and analytics services for all four Colorado teams (Nuggets, Mammoth, Avalanche, Rapids) ranging from traditional TV and radio to OTT/CTV and programmatic media through our in-house media team. Cactus will also provide robust campaign reporting and analytics services through real-time dashboards. 

As one of the leading media buyers in the state of Colorado, Cactus will leverage our relationships and negotiation power in the marketplace and the power of all four of these iconic teams to unlock incredible value for KSE.

We are thrilled to be on the team and look forward to many years of wins with Kroenke Sports and Entertainment.