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Winning Country Wins Batchy


The annual NASPL (North American Association of State and Provincial Lotteries) conference wrapped up last week, and awards were announced throughout the week. Each year, the 53 members of NASPL submit their best advertising and communications to win Batchy and Hickey (named after two Lottery industry pioneers) awards, in various categories. Each category is narrowed down to 3 finalists, and 1 winner.

We are excited to announce that we were finalists in several categories for our Colorado Lottery work, and Winning Country won in the TV - Lotto/Spiel Game category!

This is a very big category in the awards, and we were up against Lottery giants like New York, Texas, California, and Georgia, represented by national agencies like McCann, David & Goliath, and BBDO, in all categories. To have our work recognized, and win, is an incredible honor!

Congrats are in order to everyone at Cactus who touches the Lottery account for continuing to push for the best work possible, and for one of the best showings we have ever had at the NASPL awards!

Here is a list of all of our recognitions:

NASPL Finalists:

  • TV - Instant Games: Mayhem Scratch
  • Special Category - Use of Humor in TV: Mayhem Scratch
  • Special Category - Corporate/Beneficiary: Runyon to the Res Video (we didn’t produce this video but created the branding for the event for Colorado)
  • Responsible Gambling - Coordinated Campaign: Know Your Limits
  • Print - OOH: PLAY ON Jackpot boards

NASPL Winner:

  • TV - Lotto/Spiel Games: Winning Country