Three reasons why proper scoping will save the day.
It’s no secret that agency retainers are quickly diminishing and project work is the new normal. While this shift undoubtedly allows brands more flexibility and budget freedom by trying on new agencies, it also means agencies live and die off of successful projects. And the first place a project succeeds or fails isn’t in the insightful strategy or some uncharted communications plan; it’s not even in the creative. The success of a project all relies on the scope of work.
This shift has created a new opportunity to foster and develop the client/agency relationship with every new project – even amongst long-time clients. After all, we know that brands hire agencies they like and trust, and what better way to grow the relationship than to put your best foot forward every time, starting with the scoping phase.
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