There are two industries where bigger is always better—fast food and lottery tickets. So we decided to combine the two to promote the Colorado Lottery’s latest family of games—Jumbo Bucks. Complete with steam and a few signature fast food cliches, we went full parody to celebrate the escalating prize potential of this appropriately named game in order to deliver a feeling not usually associated with "lottery advertising": hunger.
We are feeling the love for this spot - thanks to AdForum for sharing this work!
