Our newest campaign with Discover Vail was recently in the news! The new spot, titled "Life is but a Dream," is decidedly different from typical mountain resort marketing. No hiking boots or white-water rafting - just full-on glamour. Vail is a client we have worked with for many years now, and this spot was a great opportunity to lean into another aspect of the Vail experience guests love - the feeling of a luxurious getaway, a romantic escape from the everyday. Some say this spot gave off strong “Lois and Clark” vibes, and honestly, we kind of love that comparison.
Thanks to AdForum and MediaPost for sharing the spot - check out the links to see the full spot!
Credits:
- ECD: Brian Watson
- Creative Director: Jeff Strahl
- ACD / Art Director: Matt Chiabotti
- Senior Art Director: Kay Borleis
- Junior Writer: Sam Herriges
- VP, Account Leadership: Ainslie Fortune
- Account Manager: Lauren Scutt
- Senior Project Manager: Helen Shabinsky
- Project Manager: Jordan Leet
- Production Director: Brooke Woodruff
- Executive Producer: Martha Douglas
- Executive Producer: Erin BonSalle
- Senior Producer: Carol Williams
- Production Company: Naked City
- Director: Brent Bonacorso
- DP: Nic Restrepo
- DP / Drone Pilot: Robert McEnaney
- EP: Mark Sitley & David Schmidt
- Line Producer: Danny Taff
- Editorial: Jack Pyland
- Flame Artist: Nic Seresin
- FX Editorial: Christopher Broe
- Color: Stuart Wheeler @ No.1 Color
- Music: Q Department
- Senior Producer: Jon Mackey
- Creative Director: Zack Rice