When I founded Cactus in 1990, I was 26 and ready to make my mark on the world.
I was full of ambition and ideas, but I needed a place to turn for inspiration and guidance.
So, I turned to one of the most successful ad men of all time, Mr. David Ogilvy. Ogilvy on Advertising is the closest thing agency owners have to a user’s manual for how to succeed in this crazy business. The insights shared by Mr. Ogilvy made a significant impact on me as an earnest young man with big dreams.
But, like most things in life, you can’t learn advertising from a book, and there’s nothing like a good kick in the teeth to make you grow. The truth: There is no blueprint for surviving and thriving in this business. If I had another swing at it, I’d trust my instincts and never look back because I know one thing to be true: you create your own destiny…