We recently produced and broadcast a :30 TV spot for the Colorado Lottery to introduce eXtreme Multiplier, a new family of scratch games.
To alert Coloradans of a new way to play, we had to highlight how easy it is to win a million dollars while conveying the “extreme” nature of these games in a fun and memorable way. Our research consistently shows that lottery players want to know their high-value win options and their odds of winning. We brought all of these ideas together in one, well-received spot.
Glam Band captures the journey of one band on a mission to be millionaires. Get a backstage peak at how they pump themselves up and then watch to see where they end up. You’ll also get a friendly reminder from the Colorado Lottery that there are easier ways to go extreme for real, like the new eXtreme Scratch games.