Our president and CMO, Jeff Graham, is at it again, writing for MediaPost's Marketing Insider. The potential for influencing behavior change with consumers is enormous post-pandemic. But, as we know here at Cactus through our Belief and Behavior design, if you aren't ready to put the work in in the long term and shift beliefs, the behaviors won't follow. If you've ever tried a fad diet, you know the feeling. Put in the work and you will get the results.
Read all of Jeff's thoughts in the full article "Get off the Marketing Crash Diet and Think Long Term" on MediaPost.
