2020 forced a lot of changes as we all adapted to pandemic life's new normals. The challenges of the year also permitted mental health to (finally) just be health. With more people needing to maintain their mental wellbeing throughout a time of chronic stress with no firm end in sight, 2021 is poised to be the year of health tech. Mental health apps can serve us in a variety of ways, and there are a lot out there, but what makes some stick and others flop? How can digital health developers and designers ensure product viability from the start? Get the answer in a recent Adforum article by CEO and Cactus Founder Joe Conrad.