Arapahoe Basin recently celebrated their 75th anniversary, and this year they wanted to lean into that legacy, and what makes them so unique compared to other ski spots. Cactus helped them launch a new campaign entitled “Legendary for a Reason.” Our campaign shows the epic runs, the vibe, the radical visitors, and coincided with the resort officially opening for the season (btw - they opened way before everyone else, AGAIN).
Thanks to Ad Age for sharing this work!